5 Email Consumer Behaviors That Can Make You Money
Information is the currency of the digital age. The more you know, the more you earn and the more you earn, the happier you are. And you want you to be happy, very happy! This article shares five consumer behaviors that you might not know about, but are vital for any email marketer. Because, after all, aren't we all entitled to the pursuit of happiness?
1. They want to know who they're talking to. If the long line of "Scream" movies taught us anything, it's don't run upstairs and, more importantly, know who's on the other end of the phone.
According to recent research, 73 percent of email recipients make the decision to delete or report mail for spam based on the "From" field. Your mother taught you not to speak to strangers, so don't be one. Choose a recognized name or organization representing your brand and avoid generic addresses such as "marketing@..."
2. They like their phones … a lot. When's the last time you saw a payphone? When's the last time you didn't have your cellphone in your pocket and not panicked?
Mobile phones changed everything — how we socialize, how we communicate and how we read emails. Don't believe it? Well, 47 percent of emails are being opened on mobile devices alone! Furthermore, 70 percent of consumers immediately delete emails that don't render well on a mobile device. And without remorse! Believe it now?
If you aren't optimizing your mails for mobile devices, you aren't optimizing your client growth. If you aren't optimizing your client growth, you aren't optimizing your business growth. There's no need to continue, is there?
Find an email service provider (ESP) that gives access to mobile optimization tools and test sending your emails to mobile devices. Some ESPs have a preview tool for how your email reads on a mobile device, so there's really no excuse.