41% of U.S. Video Ad Lovers Seek Thrills
It seems the rest of American video ad buyers are finding out something Target Marketing readers already knew — the plurality of video advertisement views come from thrill-seekers. About 41 percent of American video ad viewers want that adrenaline boost, Strike Social announced on Tuesday in an email sent to Target Marketing with the subject line “Thrill-seekers Watch the Most YouTube Ads.”
It’s something Target Marketing readers have shown the brand it’s known since January 2015, when TargetMarketingMag.com ran a piece by Rohan Ayyar titled “Red Bull on Content Marketing.” From July 2015 until Wednesday alone, the article about a beverage that gives its consumers wings has seen more than 11,000 visitors — the virtual version of Strike Social’s hang-gliding icon that adorns an image of Nevada — home to the thrill-seekers who watch more than 32 percent of video ads.
Still, the Strike Social research reveals plenty of insights into local video ad targeting, which may be particularly useful to brick-and-mortar businesses that perhaps already use local search and other geo-targeting marketing options.
“Some states turned out to be what you might expect (for instance, nightlife enthusiasts rose to the top in New York),” writes Strike Social’s Ligia Aguilhar. “But in others, the results were a bit more surprising (shout-out to all the fashionistas in North and South Dakota!).”
Further, Strike Social’s email to Target Marketing says:
“20 of our 50 states plus Washington D.C. register thrill seekers as the highest engaged audience for YouTube ads. Strike analyzed the 31 YouTube advertising affinity audiences across 1,000 projects to determine which group is the most engaged on YouTube, based on view rate.”
- In Utah, pet lovers predominate, constituting more than 31 percent of ad views.
- Cooking enthusiasts are nearly 71 percent of YouTube advertisement watchers in Washington.
- In Wisconsin, they love their mobile devices so much nearly 32 percent of YouTube commercial-lovers want to see ads about them.
What do you think, marketers?
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Related story: Red Bull on Content Marketing