4 Ways to Get the Most Out of Social Media
The days of speaking about social media outreach as if it were merely a trend are long gone. Usage among seniors has increased from 35 to 56 percent since 2012. And let’s not forget about an entire generation of digital natives who are growing up and will soon be earning salaries.
With more than 70 percent of American adults on Facebook today, it’s clear that social media is no fad. As more people have gone social, business has followed. More than 50 million companies now have Facebook pages — 10 million more than there were less than a year ago — allowing for 2.5 billion consumer-based comments being made on business pages per month.
That’s a lot of engagement. However, while some companies are seeing great returns on their social media endeavors, others are failing to maximize the true potential of their campaigns. As a result, much time is wasted and potential ROI gets lost in a sea of meaningless data.
Get the Most Out of Social Media
Various SMM professionals are espousing countless tactics, but here are four key things you can do that will supercharge your social media efforts:
1. Find a Great Tool — But Only One!
There are a lot of great social media tools out there, but a huge part of the inefficiencies associated with social media marketing involves trying to use too many at once. Many companies use a publishing tool, a campaign tool, an analytics tool, and a listening tool, but for most, this is overkill and a waste of precious time.
Pick one good tool that fits your specific needs instead of four that provide only pieces of the solution you seek, and you’ll save a lot of effort.
2. Boost Your Content
A lot of businesses complain that social media, especially Facebook, has become too dependent on “pay to play” marketing, but they don’t realize how low the cost of getting into the game is. For as little as one dollar per day, your business content can reach tens of thousands of potential customers.