4 Tips That Will Get You Out of Email Jail
There's nothing more annoying than getting an email every 10 minutes from a company that holds no relevance in your life. People who can't find the unsubscribe button do easier things, like reporting the email as spam. This will lead to other headaches for email marketers like blacklists and ISP blocks.
3. Take opt-outs seriously. So an unwilling email reader has finally found the unsubscribe option and gets a message to confirm his decision. However, five minutes later he gets a message from the very company he thought he unsubscribed from. This is the beginning of a public safety hazard. Be sure to remove anyone who wants to opt out of your mailing list.
All serious anti-spam legislation makes it very clear that anyone who sends email to a person who has unsubscribed is liable to fines or jail time — neither are good for your pursuit of happiness!
People who have chosen to unsubscribe aren't ever going to buy your product or service, so not only are you ruining someone's day, you're wasting your money by sending to them.
4. Use double opt-ins. CASL specifically requires subscribers’ explicit consent. Translated from legalese, this means that you have to obtain direct permission from the person you're emailing — and that person only.
An excellent way to obtain explicit consent is by using a double opt-in process. In other words, once they've clicked the subscribe button, they'll get an automated message asking them to verify that they indeed want to be added to your mailing list. That automated confirmation email should include a summary of what it entails to be a subscriber of your brand's email program. Only after they've clicked that link will they be added to the company's mailing list.
In addition to this, send a re-confirmation email to older addresses that haven't responded to your mail in a while to ensure they still wish to be on your list. This way you're able to clean unresponsive email addresses from your list and gain explicit consent from others.
Related story: 3 Proven Ways to Use Triggered Email