4 Tips for Podcasts and Search Optimization
Record it, and they will come, right? Of course, we all know building an online audience requires promotion. To increase the number of people listening to your firm’s podcast programs, check out these four tips for optimizing your podcast promotion landing pages—courtesy of Amanda Watlington, owner of search engine marketing consulting firm Searching for Profit. Watlington presented these ideas and more during her “Podcast & Audio Search Optimization” session at last month’s Search Engine Strategies Conference & Expo.
#1. To avoid broken links, use a separate landing page for audio content.
#2. Create a promotional landing page for your podcast series or show, offering links to the individual episodes.
#3. To develop a following, provide information on the podcast series’ posting schedule, and allow visitors to subscribe to receive alerts on when the next episode airs.
#4. Set up a separate page for each episode, which will allow you to promote the overall series by playing up individual episodes.