E-commerce Link: Are You Qualified?
Just follow the 4 Us. Print these off and hang them on your wall. Make sure your headline is:
- Useful: Is the promised knowledge valuable to the reader?
- Urgent: Does the message make the reader want to read it immediately?
- Unique: Is the promised message compelling and remarkable?
- Ultra-Specific: How relevant is the knowledge or message being presented?
This formula will help you write headlines prospects cannot resist clicking on.
Step 2: Get Right to the Point
In the first paragraph of your LinkedIn group conversation-starter, get right to the point. Don't ramble. Proclaim your big "aha" insight, fix or better solution.
Tell readers you've got valuable stuff they haven't heard before. Most importantly, be sure it shows prospects how to improve something important to them.
A useful how-to discussion is one of the most effective, easy and fun ways to generate leads on LinkedIn. For example, I recently chose the title, "Why isn't LinkedIn generating leads for me?" This title plays on my target market's frustration and suggests a solution could be hidden inside the discussion. Feel free to be more direct in your title.
Here are six tips for writing effective conversation-starters that get attention (and ultimately help you generate leads on LinkedIn):
- Limit your discussion-starter to 100 words.
- Immediately offer a useful and/or provocative point of view.
- Keep it action-oriented (problem-solving or a way to achieve a goal faster).
- Explain the key to experiencing more success at a high level.
- Conclude it by inviting all forms of discussion (disagreement too!).
- Avoid talking too much about your product/service.
Step 3: Create Hunger for More
The best part of this strategy is how prospects respond to it. What's the magic here? Answering questions in ways that encourage prospects to ask more questions. Ninety percent of "what works" is based on this simple idea.