4 Social Media Mistakes Killing Your Reputation
In today’s society, social media has become a key outlet for different people and businesses to interact with one another. The problem is, however, many businesses don’t know they may be ruining their reputation.
In a study completed by Hubspot, it showed that out of the social media users who participated in the study, 80 percent of respondents expect brands to use Facebook, 60 percent believed that businesses should be using Twitter, while 40 percent believed that businesses should be using YouTube. With this increase in pressure to use social media, it’s even more important to get it right the first time without making too many mistakes.
Social Media Mistakes You Might Be Making Right Now
Here are four social media marketing mistakes that you need to remedy immediately.
1. Not Separating Personal And Professional
For any new business on social media, the line between personal and professional can become blurred. When interacting with your followers as a business, you must always keep public interactions professional regardless of the site you’re on.
Many people make this mistake and start to post more personal comments or posts. This can place a damper on your online presence and reputation. Instead, a good rule of thumb that all businesses should follow would be to never post anything that you wouldn’t want an employer, employee or boss to see. Even if you believe all privacy settings are set in place, you should still assume that your post will be seen.
2. Not Considering Your Audience
Another problem that could be damaging your reputation is not considering what your audience and followers post to or about your company. The problem here lies in the followers, friends or family that are linked to your social media page. They may inadvertently undermine your reputation if they post inappropriate content and tag your business in it. Although you didn’t post the content yourself, it can still have negative impact on your business’s reputation as the people following you will relate your business to this content.
If you find you’re having problems with this, it’s important to either speak to your family, friends, or followers about the inappropriate content and ask them to not tag your business in it. In most cases it’s an honest mistake that many didn’t know they were making. The same when you’re posting content, you need to make sure it’s not inappropriate or content that can be taken out of proportion and made into something bad when it wasn’t intended to be that way.
3. Ill-Timed Online Content
Another mistake that many businesses make that really affects their reputation is by timing content at the wrong times. Posting content in the late hours, in the evening or exceptionally early in the morning generally won’t been seen by the majority of your followers.
Without your posts being seen, it won’t help improve your overall online reputation. Instead it’s best to post content around 8:00 to 9:00 a.m. This is when most people will start to use social media. This also allows your content to show up in their news feed as a fresh post.
4. Making a Poor First Impression
The problem with social media is you have to make a great first impression within a few seconds of posting for the first time. This is important to gain recognition as a professional brand. Many new businesses using social media tend to make this mistake. They may send out random posts in order to test how to use social media platforms.
Posts which are incoherent, have grammar mistakes or which are offensive won’t improve the impression your followers will have about your business.
Instead read up about how to work social media, or better yet hire a social media manager to handle your posting for you. When you’re ready to post your first content, make it’s a welcome message, welcoming your followers to your new social media page. First impressions go a long way in whether you will damage or improve your brand’s reputation.
Social media is a great way to market your brand successfully, however you need to be aware of some of the mistake that can really ruin your brand name if you’re new to social media. The idea of social media is widening your overall audience, traffic and followers to increase your brand awareness. So which mistake were you making and didn’t know it?
Aaron Gray is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for 10 years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.