4 Simple Mobile Email Tips
Marketers are spending $51 billion on mobile advertising this year and will up that to $105 billion by 2019, according to Juniper Research. Given those figures, it would only make sense for marketers to do it right.
Viewability should be the top priority, according to the research announced via newsletter on Monday. ShipStation's blog post from Friday expands upon that concept, specifically discussing mobile email.
ShipStation provides the following advice to marketers who want their ads seen:
- White Space Is a Marketer's Friend. Bullet points are easier on the eyes than dense text. Images are friendly, too, but use Alt text in case devices don't render the images.
- Compress Images. They'll load faster.
- Use Emojis Responsibly. Make sure sentences make sense without the emojis, as they may not always render. They can make brands more relatable to certain demographics, but done wrong marketers can seem as though they're trying too hard.
- Employ Responsive Design. Gmail will make the email message fit the screen, but that's not true of all email service providers. [Editor's note: While some Web designers say responsive may be the way to go to gain favor with Google, others are saying keep an eye out for the rise of adaptive design.]
Bonus: Jupiter says mobile marketing provides high visibility and response rates on ads recipients have opted in to see, but marketing that mobile users believe violates their privacy will be treated harshly. Gain opt-in. Also, programmatic and video ads are on the rise on these screens.
What other advice should marketers follow?
Please respond in the comments section below.