4 Mobile Marketing Tips
Optimizing the e-commerce experience
For online retailers, the experience you provide your mobile users directly influences whether they'll make a purchase. In general, shopping via a smartphone isn't always an easy process. A lot of e-commerce brands have a checkout process that can be close to 10 steps long — and on sites that aren't optimized for small screens! Typing in billing and shipping information, or even something as simple as looking at the product image before clicking "Buy Now" can require a lot of effort from the user if the site isn't mobile friendly.
A new technology is available to help eliminate poor mobile shopping experiences. Relay is truly advancing the mobile commerce industry by allowing retailers to easily integrate the platform into their app. This e-commerce platform is new to the space, and facilitates a shopping experience where the user doesn't need to visit the site to buy an item. Instead, users are provided with an optimized one-step checkout process directly in the app. Additionally, an added bonus with programs like Relay is that mobile product ads will perform much better simply because usability is exceptional, keeping visitors in the app longer.
The importance of mobile marketing
Mobile is no longer a secondary element of the marketing industry. It's quickly become a vital channel that allows you to reach a substantial portion of your target audience. Ultimately these new tactics to enhance mobile marketing are paving the way for businesses everywhere to effectively accomplish their objectives and interact with their customers and prospects.
Best of all, these initiatives aren't just helping brands — they help users too, as content delivered is more specific to customer needs and targeted to behavior at a specific time.
Gabriel Shaoolian is the CEO and founder of New York-based Blue Fountain Media, a digital agency focused on generating qualified leads, increasing sales and expanding brand recognition for clients online.