4 Mobile Marketing Tips
Similarly, if you're a B-to-B service provider and want to reach potential customers that are at a major industry event, you can target the conference venue as the location where you want your mobile ads to appear.
Instagram is a top social media platform preferred by users across the world. What makes this visually engaging platform different from Facebook and/or LinkedIn is that the majority of Instagram's visitors are on their smartphone or tablet when accessing it. In fact, most users (and businesses) consider it a mobile social network.
Instagram has recently started offering advertising options for all brands, making it a viable option for B-to-C organizations interested in selling their products online or generating brand awareness. For B-to-B companies with a prominent audience on the platform, it can also be an excellent fit, especially for those looking to enhance brand recognition or drive conversions. Visually, advertisements mirror the look and feel of organic posts, instilling a sense of credibility and trust with users as they scroll through their Instagram feed.
Direct response ads on Instagram are an effective and excellent tool for lifestyle and consumer product goods brands. Each post includes a compelling call to action, whether it's "Buy Now" or "Learn More" or "Install," and takes the user directly to a point of conversion. Direct buys have a strong correlation to increased sales because it makes the process as seamless as possible for users and helps facilitate conversions.
Ads work on a cost-per-click basis, which helps to keep costs at a minimum. Engagement is high on Instagram — higher than other social platforms — so clickthrough rates are generally higher for ads as well. You can target users based on their location, age, gender, accounts they follow, profiles they "Like" posts on the most, or even the hashtags they most frequently use.