4 Email Data Points Support Increasing Budgets in 2016
And according to my interview with Thorin, the truly successful email marketers follow this advice. The brands that look past an overall conversion and focus on the relationship have the most successful email programs.
“The subject line is the most important thing for me to get our media audience, our Target Marketing audience, to open an email,” Thorin said.
“When you talk to really good email marketers, though, they’re using oftentimes the same subject line over and over again because they have reached a level of customer loyalty and brand recognition that their customers, their email list subscribers, are going to open the email every day just to see what they’re doing in it. And they treasure that, and they never mark that as spam, because of that.”
Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.