4 Direct Mail Ideas to Try in 2015
In a promotion for its Simplicity MasterCard (See the fourth image in the mediaplayer), Citi strikes the right balance by placing a block with its call-to-action — to apply for the card — near the end of the letter. For a busy consumer reading their mail over the recycling basket, it's easily found by scanning down the page. At the same time, it's not so distracting that it takes away from the rest of the letter.
Paul Bobnak is the research and content director at Who's Mailing What!, which houses the most complete, searchable (and fully online) library of direct mail and mail in the world. To learn more about joining, go to www.whosmailingwhat.com. Reach him at firstname.lastname@example.org.