3 Ways to Improve Your Business Bedside Manner
Good bedside manner can reassure and comfort a patient even when facing a difficult diagnosis, while poor bedside manner can leave a patient feeling dissatisfied or anxious from a visit as innocuous as a routine checkup. Big difference. But how does bedside manner apply to business in general? Two words: customer service. No, a doctor-patient relationship isn't the same as a vendor-customer relationship, but when it comes to building an effective relationship, many of the same principles apply.
We all have competition. Giving "customers" the best experience possible goes a long way toward securing future business. Whether it's bedside manner or customer service, here are three ways to demonstrate concern and professionalism to customers:
1. Give your undivided attention. Attentive time is among the most limited of all of our resources. We often find ourselves splitting time between the people around us and the constant stream of electronic communication from the various devices we can't live without. As we split time and attention in more ways than ever before, the amount available per person gets smaller and smaller. Reduce the likelihood that the other person feels you're not really "present" by putting away your devices and giving them your undivided attention. Not only does this demonstrate your professionalism, it shows you value their time as much as they value yours. Don't worry, those messages, texts or tweets will all be waiting for you when your appointment is over.
2. Build trust by keeping confidences. As more of us become accustomed to communicating and sharing personal information through social media, the notions of privacy and trust start to lose their meaning. Real trust isn't only earned over time, but by each and every opportunity to keep a confidence. Though it might not be spelled out as clearly as the legal obligations of doctor-patient confidentiality, any professional relationship should be built on a foundation of trust — trust that you'll do what you say you'll do, and trust that you won't share information you shouldn't share.