3 Ways to Improve Your Blog's Next Influencer Campaign
3. Measure the results carefully. Measurement is key when you're working with marketers. If you miss the instructions on how to track the impact/success of your post, you've basically disrupted the entire marketing process. Your brand won't know how to justify, analyze or learn from the results of the campaign. Therefore, make sure you track appropriately.
The great thing about data is you can usually find a measurement that works best for you and your strengths. If you think the brand should be measuring a campaign differently, suggest another metric. And even if the brand isn't interested, consider tracking the results on your own to reflect progress in a way that can help you in the future.
"We're as committed to pairing our bloggers with the best brands for their audience as we are to finding the best audience for the brands," said Reardon. "An automated platform takes the pressure off of bloggers by helping to pair them with the best products, and by setting realistic, achievable metrics for campaign tracking."
Christine Vieira is the president and co-founder of Find Your Influence.