3 Top Takeaways from the InterACT Direct Marketing Conference
Sandy Carter of IBM. Vivian Rosenthal of GoldRun. Rod Brooks of Stop Hunger Now. These names represent thought leaders who are on the cutting edge of direct marketing strategy—who know how to innovate and integrate—and they'll all be speaking during InterACT!, a Virtual Conference & Expo, which will take place online from 10 a.m. to 5 p.m. EST on Aug. 23, 2011.
Carter, Rosenthal and Brooks are among 20 presenters who will speak about the most up-to-date direct marketing practices out there, while other presenters will be helping marketers put the concepts into practice—immediately. Take the 45-minute workshop happening at 1:30 p.m. "Hands-on Workshop—Create Your Own QR Code, PURL, App, Short Code." Attendees will literally take away these skills, building each item themselves during the workshop.
Free registration entitles attendees to learn about the interaction between marketing channels by exploring best practices, trends and case studies that play to each channel's strength in integrated campaigns in order to drive more revenue.
"When we five editors, each of whom covers several marketing channels, put our heads together with our advisory board of seven top marketers from drastically different sectors to create an agenda for a virtual show about integrated marketing, the list of ideas produced was daunting," says Ethan Boldt, chief content officer of DirectMarketingIQ and co-organizer of InterACT! "But after some careful picking and pruning, we ended up with the most cutting-edge topics of the day. And along with must-listen sessions that revolve around best practices, we decided that was not enough. Everyone, from any type of business, loves case studies to find out the details behind the successful campaigns of today … and that's exactly what we deliver in our case study track that represents practically every channel."
Conferees will hear Boldt and these other organizers moderating sessions, case studies and workshops: Melissa Campanelli, editor-in-chief at Retail Online Integration and eMarketing & Commerce (eM+C) magazines; Heather Fletcher, senior editor of Target Marketing magazine; Thorin McGee, editor-in-chief of Target Marketing magazine; and Mark T. Michelson, editor-in-chief of Printing Impressions magazine.