Don’t Just Ho-Ho-Hope Your Emails Get Opened: 3 Tips for Click-Worthy Communications This Holiday Season
You can use the preheader to tease the content of your mailing, provide a strong call to action or include a personalized greeting. The allowable length varies by email client, but we recommend keeping it under 75 characters to be safe. And just like subject lines, test out different language to see what works. It just might take your open rate over the top.
The big takeaway: Simple is better. People are bombarded with emails this time of year, so be transparent about where the email is coming from and the content it contains. It's the best (and quickest) way to ensure a click-worthy message this holiday season.