Mobile event apps connected to social media put relevant conversations and information right in the hands of attendees. Marketers can power these event conversations and deliver relevant information, while enabling attendees to interact with other attendees and event sponsors to build relationships and have meaningful conversations.
Organizers can increase the influence of their mobile platforms by providing the latest event updates and schedule changes directly to attendees in a timely manner. These processes reduce potential stress from being uninformed, and they increase participation in networking opportunities and other events contained within the scope of the conference.
Ultimately, attendees will solidify their position in the buying cycle by becoming educated buyers through the established event participation and engagement opportunities.
3. Nurture Leads After Your Event
When the event ends, the real fun starts for the hosting company. Marketers must conduct a lucrative follow up process that moves leads generated during the conference through the buying cycle quickly and efficiently. This process is enhanced by utilizing the attendee data collected before and during the event. It helps if attendee intelligence gets fed right into the CRM system and the hands of sales and marketing departments, giving those teams the best ability to generate sales from conference leads.
Marketers ultimately obtain the true ROI of their user conferences by knowing exactly how many leads were generated during the event, and how many of those leads translated into company revenue.
User conferences are an increasingly popular way to connect companies with current and prospective customers, creating deeper buyer-seller relationships and ultimately increasing transactions and company revenue. The positive relationships generated from the user conferences are seemingly endless, but due to the high cost, theiy should not be taken lightly or the end goal of generating revenue will be lost.