3 Surprising Email Subscriber Lifecycle Stats
What can you do to enhance the experience?
- Send messages that your subscribers expect! There are very few people out there who are delighted to receive unanticipated commercial emails. Sure, you worked hard on your program and you’ve got goals to meet. That’s your responsibility—not your subscribers’.
- Ensure that your messages are relevant and resonate with the audience. You don’t have time to build a case for the value of your emails. If you’re not doing so within the first few points of contact, your average day of churn is going to tell the tale.
- Don’t assume that your subscribers want to hear from you as often as you want to talk to them. Overmailing is the No. 1 reason that subscribers unsubscribe from commercial mail. The volume is just overwhelming. Curious about the second reason? See the point above.
Want more data on the email subscriber lifecycle? Keep an eye out for Return Path's upcoming study. The findings are eye opening, to say the least!
As a Senior Email Strategist with Return Path, Casey specializes in driving increased engagement and boosting deliverability. Casey has a healthy fixation with helping marketers realize the potential of their email programs by addressing human needs, building better relationships, and ultimately driving improved results for the business. Her nine years of experience and obsession with evolving the email space helped land her a spot on ExpertSender’s list of “25 Email Geeks to Help You Get Your Geek On.”