E-commerce Link: Linking in to Sales
I then carefully joined related LinkedIn groups, taking care to make sure I was clear about my intent to join. I had something honestly valuable to share—actionable insights on a topic that is of current interest to group members.
I joined and waited. Within a few days I spotted a discussion on a kitchen cabinet industry group where I could answer a question in a way that "brought to life" the specific valuable answers my guest expert was offering, but not in the usual way.
Step 3: Tease Prospects Into Action
The biggest mistake most of us are making when promoting content within a LinkedIn group is sharing a link back to what we've published. You see, the minute I stopped sharing links and started saying less the more action I got—the more people did what I wanted them to do (visit my site and become a lead).
Although most social media gurus don't tell you this, you ultimately want to get prospects off of social media and onto a lead-nurturing system. What I've learned is how you go about doing that is critical (so as not to waste your time!) when using Linkedin for sales leads.
Lately, the more I'm baiting people—teasing them—the more I'm getting emailed directly through LinkedIn from hungry customers who want to connect, become a lead or buy a product on-the-spot.
Yes, I have a website that is quite good at selling products and capturing leads, so that part doesn't go away. What's key here is how I am teasing my target audience into taking action on something I know they already want to act on. "Less is more" is not a new concept, but it sure does work.
Here's how I did it. I took two of my best quotes from the hour-long interview and chummed the water with them. If you want to catch fish, you've got to attract the jumbos. Here's one of them: