3 Proven Ways to Use Triggered Email
We've all run into triggered email at some point in our lives. Triggered email, also known as transactional email, refers to email that's sent after a particular action has been completed — e.g., requesting for a new password, making an online purchase, when your friend likes a cat photo on Facebook etc.
In addition to being convenient, what if you could actually make money from triggered emails? Well, you can. Marketers have been known to increase their revenue by as much as 12 percent from a triggered email program. This article will detail three ways you can make money via triggered email:
1. Receipt recommendations: It's almost a given that customers should receive an email after they've purchased a product or service from your company thanking them for their business and confirming their order.
This kind of automated email is ideal to include similar product or service recommendations in the transactional receipt, as the customer is already interested in that kind of product, your company and has sufficient trust to make a purchase (they already have!).
In addition to the above benefits, customers are more likely to open receipt emails as they're expecting one and like to ensure that their order details are correct.
2. Onboarding email: Everyone knows about a "welcome email," but is it enough to get the new subscriber engaged with your product or service? Onboarding email refers to sending a series of emails to new customers with tips on where to start and how to accomplish tasks with your product or service.
Use triggered email to schedule periodic campaigns to new customers explaining how they can use your product or service or where to get started. This is a great way to get customers involved with your product as well as discover more products that they may be interested in.