E-commerce Link: Social Hindrances to Progress
We must listen and know what to listen for—the stuff that is useful to helping us sell. With these insights, you've got a great chance to optimize your social selling process.
Here's what I mean: If you're listening (and know what to listen for), customers are always telling you what to blog about, post on Facebook, or what kind of YouTube video they need to create success or avoid a risk. They'll even tell you what keywords to use in your online content marketing tools.
Customers are literally telling you what to do and where to do it with social media! They're saying to us, "I need guidance right here, right now."
Today's B-to-B marketing leaders jump in to respond using social media in ways that involve a social selling process—a new, better way to generate business leads with content marketing.
In fact, by listening for fears, ambitions, goals and skills customers need to develop, you can discover what to be doing with social media—always and in real time. You can know (with certainty) the problems you need to help customers solve or the experiences they're craving to sample.
You can always tap into new ways to create confidence in buyers who want to be confident and often want to buy your services.
By listening for specific insights on customers' worries, concerns, pains and objectives, and feeding this understanding (keywords used, for instance) back into the "social design" of your blog posts, ebooks, Facebook updates, LinkedIn group discussions, etc., you can create leads and sales—the easy way!
Jeff Molander is the author of "Off the Hook Marketing" and adjunct faculty of digital marketing at Loyola University. Reach him at firstname.lastname@example.org and read his blogs at www.jeffmolander.com/blog and www.makesocialsell.com/blog.