3 Holiday Email Design Tips
Good email design is always in season, but it's especially important during the holidays. Email volume increases significantly in November and December. Email optimizing service ReturnPath found that 20 percent of all marketing emails are sent in the last two months of the year.
A well-designed email can help you stand out in the inbox, apart from all the other retailers and service providers using the channel during the holidays. When your email is cleanly designed, your message comes across more clearly.
Here are three quick tips to help your holiday emails pack a punch and stand out in a busy inbox:
1. Brand, brand, brand! Branding is what makes your business stand out from everyone else's, and that's especially important during the holidays when inboxes are overwhelmed. Put your logo in the top left corner of your emails and make sure it links back to your site. Size your logo to about 100 square pixels — you want to make an impression, not swallow your email's entire design with it.
Click on the image below to see how Fork, a Philadelphia restaurant, brands its emails.
2. Tie email design in with your site. Your email design should be consistent with your website for a well-branded experience. When your website design carries through to your email, your brand becomes more memorable to consumers.
Most sites have a navigation bar up top. Carry this into your emails, too. It's a subtle way to draw people back to your website and invite them to explore your brand and products more.
Like your logo, keep it simple. Don't use all of the navigation links you have on your site. Pick just a few relevant ones to use in your header, like marketing firm Trendera does in the image below.