3 Guidelines for Mobile Subject Lines
It's not all bad news, however. The study also revealed that shorter, more concise subject lines that are transparent about the contents of the email (such as "50% off Nike sneakers") perform better, with 60 percent of opens turning into click-to-buys. This information is perfect for the mobile marketer, as longer subject lines simply don't translate well on smaller screens. Keep it real, relevant and short.
3. Curiosity creates clicks. Know your objective. Unless you're sending out chain letters, your emails have a point. In addition, no one is going to open your email if no one cares about your objective. How do you get people to care, you ask? You create curiosity.
Curiosity may have killed the cat, but that was only because the owner was too busy buying stuff online. The perfect kind of curiosity is the type that isn't ambiguous, yet still requires the reader to act. A great way to do this is to use provocative adjectives about a topic in the email itself. For example, if you want to sell cat toys, a good subject line would be "Unique Toy for Whiskers." The adjective in the subject line begs the reader to inquire about what's so unique about the toy for their cat.
Long Live the King
Now that you have these guidelines, there's nothing stopping you from becoming the king of the mobile jungle! I'd love to hear what you have to say about mobile marketing, so leave a comment below. Speak your mind, let the world know and … don't forget to feed your cat.