3 Factors That Will Ensure the Success of Your Social Media Ads
There are many factors causing this to happen. One of which is the ever-increasing competition jumping into social media to post their content — in this swarm of ads, how will you be able to stand out? How can you catch the eyes of your audience?
You ought to think about paid marketing and the many benefits it can offer your business. If you really want to reach people and extend your business on social media sites, you have to buy ads.
You will get a better ROI from the content you share via paid promotion. Keep in mind, though, that not all social media platforms can give you the same results — results vary from site-to-site, product-to-product and business-to-business. So it is important to take the time to study each one and to decide where to invest.
In this post, we will be looking at paid ads on Twitter, Google and Facebook, and the factors that will make your paid marketing successful on these social media platforms. Let’s start!
1. Respect the Ad Policies
This may seem quite obvious to you, but this is a rule that you should not take for granted. Many marketers eagerly begin their campaigns without even bothering to have a full understanding of social media platforms' ad guidelines.
One example is using sexually provocative images as a marketing tool. You may think people are going to click the ad because of the subject matter. However, the ad policies of Facebook clearly state that you cannot post sexually aggressive or overly sexual photos. Your efforts would have been wasted if you planned on using Facebook for this campaign.
The three big social media platforms are prohibit violent or racist content. They also do not want you using materials that point to content that is age-restricted, such as alcohol. Do exercise caution when choosing your techniques, content and platform.
Each of these social media platforms also has its own specific guidelines to read and apply. Make sure to take the time to fully understand them. Two of the most common reasons why ads do not pass Facebook's review are the use of a lowercase "f" when referencing "Facebook” in your ad and using the Facebook logo. The resources used on denied ads would not have been wasted if marketers first took the time to read the guidelines.
2. What They See Is What They Get
Have you ever tried buying a product that is too good to be true and ended up being disappointed? As a buyer, this will surely frustrate you, and you will no longer trust the sellers who advertised a completely different product from what you received.
Marketing has earned a bad name for this issue. There are many shady promotions that rip off customers. You don’t want to be among the bad guys: Always be ethical in handling your business, as well as in dealing with your customers.
What’s worse than hard-selling is overselling. Do your audience a favor and don’t oversell the effects of your products in your ads. Even the Facebook ad policies review an example of overselling, with the expectation that entrepreneurs will not be using images of before-and-after results.
Facebook also advocates only showing existent functionality in your demonstration photos, so as not to deceive your prospects. The customer is also entitled to a clear understanding of the prices of your products, as well as any product limitations. Be sure to include disclaimers where relevant.
Nicolas Finet is the Co-founder of Sort-list.co.uk, an online an online solution company based in Belgium that helps all sort of businesses find the right digital marketing agencies. He stimulates the company strategy in line with the strong business and market insights he possesses. Follow him on Twitter @nifinet