3 Difficult Ways to Improve Email Marketing That Pay Off Easy
So single opt-in is definitely the way to go, but how do you verify the authenticity of emails while using single opt-in (no confirmation)?
By using a service that verifies the authenticity of email addresses. Doing this allows you to check email addresses before they go on your list, which will ensure your list only contains real email addresses.
NOTE: If people does give you a fake email, I recommend redirecting to a simple Web page informing them that their free gift is being emailed to them—which, of course, is not true, because they used a fake email address. Let them decide whether to go back and use a real email address or not.
2. Use an Autoresponder Designed for High-risk Deliverability
Use an autoresponder system designed for "high-risk" deliverability from the very beginning—it increases email deliverability.
All across the board, deliverability is shrinking. It's a problem that is almost impossible to track for email service providers, which means you can't check it the way you can open rates or clickthrough rates.
Which means it's probably causing you to go in circles.
Are your decreasing open rates a copy problem? Are your subscribers losing interest in you? Is your lead quality being diluted with bad leads? Until you have deliverability taken care of, you will always wonder if deliverability is the hidden underlying problem.
The solution: Lay a foundation of deliverability by using a system that was designed to maximize delivery of "high-risk" emails. Not all systems were engineered with that kind of deliverability in mind.
The big email services tend to focus their marketing efforts on big companies and small businesses, neither of which send high-risk emails. So those email services don't need to spend the money to create a system that takes into account high-risk deliverability.