3 Difficult Ways to Improve Email Marketing That Pay Off Easy
As anyone who pays attention to the news knows, the economy is not exactly on a firm foundation. The United States Postal Service is losing money faster and faster every day—with a $15.9 billion dollar loss this past year.
But it gets worse for email marketers: The idea of taxing the huge amount of emails sent each day to help offset that loss is something more and more politicians are considering.
In March of this year, the California District 8 Supervisor Gordon Wozniak made these comments: "There should be something like a bit tax. I mean a bit tax could be a cent per-gigabit and they would still make, probably, billions of dollars a year … And there should be, also, a very tiny tax on email."
He also said this would have the added benefit of discouraging "spam."
Gee. I wonder if he is using "spam" as a synonym for "non-personal" emails? Heck, I'm sure most Americans would agree with him if he were.
So, what can you do as an email marketer to protect your business from any potential email tax or regulation?
You can make a big push to maximize your email marketing right now by following the three tips below:
1. Verify ALL Email Addresses
Keep your list clean from the very beginning by verifying ALL email addresses—it improves list quality and decreases bounces.
Trust me, a large amount of your opt-ins are definitely fake. People have long since caught on to the "give me your email and I'll send you this free thing" paradigm. They've been scammed, tricked and spammed to death, and they connect all of that to the email-for-free-thing "trick."
What's their solution? Use fake email addresses as much as possible!
You might think the solution is to use opt-in confirmation (A.K.A. double opt-in). But almost every marketer I speak with loathes opt-in confirmation with a passion. It not only squeezes your lead flow down to a trickle, it also creates another layer of complexity to your marketing. And that is never a good thing.