AOTA: E-Mail/Domain Authentication Adoption Exceeds 50 Percent
After a five-month review of more than 100 million e-mails from Fortune
500 brands, the Authentication and Online Trust Alliance reported last
week that more than 50 percent of legitimate e-mail sent worldwide on a
daily basis from more than 15 million domain holders is authenticated.
E-mail and domain authentication protects consumers and their
brands from forged e-mail and phishing ploys through adoption of Sender
ID and DomainKeys Identified Mail, the leading standards of
Spam, phishing and other forms of fraudulent e-mail are
ever-increasing threats to the safety of consumers and brands. Up to 80
percent of e-mail from leading brands, banks and ISPs is spoofed,
according to AOTA.
Companies that are compliant are seeing significant benefits,
including brand protection and enhanced deliverability. Brands that
have not authenticated are at a competitive disadvantage and
unnecessarily exposed to spam and phishing attacks from cybercriminals.
AOTA reports that adoption has exceeded 50 percent in the following key industries:
* 51 percent of Fortune 500 consumer-facing brands;
* 52 percent of Fortune 500 consumer-facing financial service brands; and
* 54 percent of the Internet Retailer Top 300 brands.
The Fortune 500 leaders represent top brands spanning many
industries, including financial organizations BB&T, Charles Schwab,
MetLife, Nationwide Mutual Insurance, Progressive Auto Insurance and
Wells Fargo; consumer brands Amazon, Blockbuster, Home Depot,
Nordstrom, OfficeMax, Target and Disney; and technology leaders Dell,
eBay, IBM and Microsoft.
AOTA also has issued a call for compliance of all
consumer-facing e-commerce and online financial services sites to adopt
one or more forms of outbound e-mail authentication for their top-level
corporate domain within the next six months. While many companies have
adopted authentication for their marketing sub domains, they need to
focus on consumer and brand protection.
Also, all ISPs should implement inbound authentication
verification, in addition to existing messaging hygiene solutions, to
maximize consumer and brand protection within the next six months. This
commitment by the entire Internet ecosystem is required to preserve
trust and confidence in e-commerce.
Download AOTA's "State of Email Authentication and the Internet Trust Ecosystem" report and resource directory.