One of the truisms about content marketing is that brands can have the best content in the world — but it doesn’t matter how great it is if no one sees it. NewsCred comes to the rescue with a new infographic about content distribution.
NewsCred Brand Marketing Manager Alexa Biale says “employing a multi-touch strategy of public relations, social media and email marketing almost always wins.”
In her explanation of the Oct. 27, Biale says marketers need to meet their audiences where they are.
It’s a sentiment that was reinforced during Content Marketing World 2016 in Cleveland by Forrester Research.
“It’s not just going to happen because you put great stuff out there,” says Forrester Senior Analyst Susan Bidel.
Here’s what the NewsCred infographic suggests for marketers:
Spread the Word
Organic and paid social media campaigns, efforts to gain earned media and public relations can help here.
Biale suggests employing all strategies at once can help. Plus, the infographic from the company that has a “network of creators, licensed content from 5,000 sources and user-generated content from your loyal fans” suggests employing a content distribution service.
Employ Email Marketing
“Fifty-seven percent of marketers say that email marketing drives the highest ROI of all their distribution channels,” says the infographic.
What do you think, marketers?
Please respond in the comments section below.