New Arrival: New Version of Eloqua Product Lets Marketing, Sales Pros Read Digital Body Language
Eloqua Corp., a supplier of automated demand generation applications and expertise for business-to-business marketers, has announced the latest release of its Eloqua Conversion Suite, a family of integrated demand generation applications for marketers tasked with generating leads for their sales force.
Eloqua says the newest release provides businesses with technology that delivers enhanced campaign measurement capabilities and insight into the interests of prospects, aligning sales needs and processes with marketing activities.
As the B-to-B buying process moves online, marketing and sales teams need to be even more tightly aligned than ever to capture, read and respond to prospects' digital body language - such as their response to online campaigns and Web-based activity. These activities can direct sales teams to the best leads and provide insight into prospect's roles and stage in the buying process.
Eloqua said the its Essential Sales Tool Kit arms salespeople with critical understanding of their prospects' interests - without having to change their existing process or learn new software. New dashboards in Eloqua Conversion Suite also enable marketers to quickly discern how campaigns are driving activity, so that they can direct marketing resources to those efforts that show the greatest return on investment.
In general, the new capabilities in the Eloqua Conversion Suite give sales and marketing professionals the ability to gain critical insight into buyer behavior in the online buying environment. Integrating sales and marketing to respond to buyers in the way that they now purchase products or services puts businesses in a stronger position going into a sales call.