12 Email Drip Campaign Tools for Startups
It’s so awesome that you’ve spent the summer getting your product in gear. There’s so much you did, from concept to beta testing, to collecting emails for folks interested in seeing what you've got. So, how do you talk to them? Think about a drip email campaign.
Here’s the basics: You know who you want to talk to. You know they may not buy if you email once. Don’t think in terms of sending a new message to each prospect every time he/she checks out your pricing page. Think about what you would want to say to someone at each step of the process.
Make a template for each action your customer takes. Signs up for more information? That’s an automatic email. Looks at the pricing page? That’s also an automatic email, but with a different message. Compares your features with another company? That may be a third email with a message offering a deal.
The point being, you can set up these emails once, tweak them to get the response you want, and start thinking up “thank you for your business” responses after you close the sale. And to help, here are 12 tools to help you set up just the right email drip campaign.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.