11 Tactics to Ensure Your Website Makes the Grade, Part 2
In an article that appeared in last week's eM+C Weekly, I laid out the first five of 11 points you should evaluate today to ensure your website makes the grade. The points I discussed were style and design, organization, navigation, interface friendliness, and social sharing. Here are the final six:
6. Technology and architecture. Be sure your website works on the popular browsers like Firefox, Internet Explorer, Google Chrome, Safari and Opera. After installing new software, changing design or switching content, it’s essential to test your website in each of the browsers to ensure that it’s cross-browser compatible.
7. Security and privacy policies. An attack on your website can be devastating to your business and customers, so it’s critical to take all steps necessary to keep your site safe. Along the same lines, make sure your site provides privacy and use policies, and that these policies are up-to-date and meet all of the latest legal requirements.
8. Ease of purchase. Improving the checkout process is the single easiest way to increase sales for online retailers. Making it as clear and concise as possible prevents consumers from getting frustrated and abandoning their shopping carts. Take another look at your checkout process, and repair any kinks, points of confusion or bottlenecks immediately. If you’re not an online retailer, consider the outcome you’d like to see when a visitor spends time on your website. Whether it’s subscribing to your newsletter or requesting a proposal, make sure the process is easy and intuitive.
9. PR and community relations. Does your business have a designated spokesperson? If so, do journalists know how to reach that person before, during and after work hours? This person’s contact information should be readily available on your site, as well as additional background material on your company. Having effective and established mechanisms for communication with the press provides a greater likelihood that your business will receive coverage for important events, news and announcements.