10 Ways to Master SEO Keyword Selection
It’s easy to take shortcuts and miss the mark with keyword selection, especially during the early phases of search engine optimization projects. Keyword research is one thing; keyword selection is the tougher of the two disciplines. Counter your desires and the appeal of high-traffic keywords with the reality of your website and what it can honestly support.
Do you have an established website that others envy? Great. You may qualify for the top echelon of a relevant keyword crop. Most websites, however, can’t appear in the most prized ranking positions for all of the most profitable search terms. As a result, online marketers must think seriously about ideal keyword possibilities, analyze the data and settle for a range of keyword phrases. Find your sweet spot and shoot for that, not the moon. Here are 10 factors to keep in mind when it’s time to target keywords for your SEO efforts:
6. Look closely at your rankings. If a keyword isn’t even in the top 50 today, your website better have some great advantages in its ability to succeed, such as a powerful domain or a website architecture filled with text navigation and page headings.
9. Study the competition: inbound links, domain names, rankings, website age, the nature and amount of content, etc. What are you up against? DomainTools is a great tool to use to find this type of information about your competition.
Your keyword selection decisions shouldn’t be quick or conducted while your head's in the clouds. Find success by starting and ending with the reality of the data that’s right in front of you.