YOU! Are Responsible for Positive Postal Change
The Postmaster General at the 2011 Postal Forum acknowledged that as mail volumes grew during the 2000’s there was an underlying weakness in market fundamentals that postal management didn’t recognize. I believe the deteriorating market fundamentals he mentioned were the massive loss of small and medium sized mailers (SMMs) from the mail stream. As financial services companies ramped up direct mail marketing campaigns that drove mail volumes higher, the total number of customers substantially decreased.