What Is the Future of Content for Marketers?
It’s a pretty compelling question: What is the future of content? What does the future hold in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, "multichannel" is now "omnichannel" and single-format storytelling has evolved into "transmedia" storytelling. Computers are becoming the fax machines of Internet-connected devices as smart phones, tablets and laptops become the norm. To answer the question about the future of content, it’s important to think about the relationship of information, technology and the human experience