Omaha Steaks: Carving Out a 21st Century Sales Model
When J.J. Simon and B.A. Simon established a local butcher shop in Omaha in 1917, there were no Groupon deals or Facebook retail stores to work into their marketing strategy. How to keep the meat fresh was the technological challenge of that age. Yet in a way, Omaha Steaks has always been a technology pioneer when it comes to keeping fresh the direct sales business. Omaha Steaks first adopted a process for ordering by mail and then was one of the first companies to have a toll-free number in the 1960s for customers to phone in their orders.