Dunkin’ Donuts Finds Mobile Offers and Sports Play Well Together
Dunkin' Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball mobile promotion. The "NY Wins, You Score!" baseball initiative runs throughout June and rewards Dunkin' mobile app users in the Metro New York area with a coupon offer for a 99 cent large hot coffee following a win by either the New York Mets or New York Yankees. The promotion makes a lot sense because of the value inherent in accessing a fan base and the positive association consumers have with sports.