Drone Delivery: What's Good for Amazon is Illegal for You
Of all the commercial uses one can think of for drones, beer delivery to ice fishermen might not be the first. "It's not a problem that's been really rampant among ice fishermen," says Jack Supple, president of Lakemaid Beer and the chief creative officer of Minneapolis marketing agency Pocket Hercules. "They know how to put beer in their trucks and drive it out there." Still, Supple thought that having drones deliver beer would be a fun way to promote the debut of Lakemaid's seasonal winter lager, and ice fisherman might order beer via drone just for the sheer entertainment value.