The Ridiculously Inexpensive Magic of Direct Mail Letters!
At our agency, we create about 30 percent of the direct mail we used to do. There’s no logical reason for the drop, but there are a few dozen other reasons—and they all center on the Internet. ... Today, a man called about attracting more investors, people just like his current high-end clients. That’s ideal for direct mail so I asked if he’d tried it. He said no; he needed a brochure, and printing and … well, he had more excuses. I mentioned “Maybe just a great letter?”