Creating Lifestyle Experiences With Unexpected Travel Partnerships
Travel companies have begun to offer more unusual experiences for clients who may be searching for a break from the norm. Some brands are teaming up with local businesses or off-site startups to create atypical accommodations for those with niche lifestyles or specific needs. Others are crafting unexpected partnerships with consumer brands, resulting in one-of-a-kind traveling or hospitality engagements.
Luxury travel is changing. As Skift reports, “The new school of wealthy is economically powerful but also aware of how their consumption affects others. They are craving real-world experiences and for them, luxury is about quality, comfort, and elegance. Macro trends defining luxury today are self-actualization, wellness/well-being, and high-tech.”
PSFK researchers compiled some examples of companies offering unique experiences for their clients, including Airbnb and WeWork, W Hollywood, and more.