Complaining Customers Are the Best!
"Why isn’t it working? How can you fix this? Who can solve my problem?" By the time a customer asks these questions, chances are you’ve already lost them. Anyone who’s wasted time or money trying to right a wrong is less likely to buy from you again and probably won’t recommend your brand to others. That’s the bad news. The good news is that every annoyed, pissed-off, impatient query is also a gift. “Most dissatisfied customers will just sulk away from a company and never say what they really think,” writes author and small business consultant Barry Moltz for American