5 Twitter Lessons From the Obama and Romney Campaigns
You can learn a lot from the Obama and Romney campaigns about how to use Twitter, says Shane Steele, Twitter's director of sales and marketing. Both campaigns are innovative; they tweet about events in real time, for instance, and show behind-the-scenes photos to followers. "Because the political campaigns have to deal with a rapid response environment, there are some great lessons for brands to think about as they plan their own campaigns," said Steele. "There are more tweets every two days now than total tweets leading up to the 2008 election."