5 Myths (and Truths) About Big Data
"Big data" has become a catch-all term for the vast amount of information generated by our digital lifestyles, and the analytics techniques for dealing with it all to improve marketing, products and business intelligence. It's become very fashionable to decry the value of big data for marketing, with many pundits and consultants calling it "no big deal." I believe in big data, just like I believe in the power of all data to transform our lives. Just look at the powerful applications already emerging in healthcare, world hunger, global economics and sport competitiveness.