E-mail Marketing Spending to Reach $2 Billion by 2014, Forrester Says
Cambridge, Mass., June 15, 2009 . . . Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return on investment, and growing consumer use of social email accounts will fuel the use of email by Direct Marketing professionals. In five years, consumers will be deluged with more than 9,000 email marketing messages annually. The top-line, five-year forecast is available to Forrester RoleView™ clients; subscribers to Forrester's ForecastView receive more detailed forecast data.