U.S. mobile marketing easier done than said: Forrester
A new report from Forrester Research Inc. claims that 83 percent of
marketers believe that mobile marketing will grow in effectiveness over
the next three years.
However, early entrants will face a
technical acronym soup and low levels of current adoption among many
mobile marketing formats. To manage these risks, U.S. marketers should
learn lessons from other digital channels to launch effective mobile