In this episode of “What Were They Thinking?” Melissa takes a look at the epic fail of Build-A-Bear’s #PayYourAgeDay promotion.
Software/TechnologyMerkle's David Skinner on Marketing Technology
Software/TechnologyHolland America VP Digital Marketing Jarvis Bowers
Customer AcquisitionTodd Arata on the Xfinity Customer Experience
Big Data, Small Data, Clean Data, Messy DataMarketing Success Metrics: Response or Dollars?
The CMO MandatesCapability Trumps Skills in Digital Transformation
Search Made SimpleHow to Use Screaming Frog to Fix Your SEO
Marketing Schul3 Rules for Email Marketing ROI Excellence
Direct Mail for the Modern MarketerCreate Direct Mail Pieces Your Customers Sell
Ways of ThinkingHow to Become a Marketing Unicorn
Keeping Search ProfitableMobile Site Speed Google's Priority for Indexing
Marketing SustainablySCOTUS Tax Ruling Nullifies ‘Physical Presence’?
Healthcare Marketing Survival GuideAddressing Unspoken Fear in Healthcare Marketing
Maverick MarketerDenny Hatch Takes on a Direct Brand With Direct Ma