In this episode, Melissa looks at a new campaign and brand repositioning for Esurance featuring actor Dennis Quaid.
Around the WorldAI in the Near Future: Marketing and Medicine
Big Data, Small Data, Clean Data, Messy DataMarketing Success Sans Unnecessary Data
The CMO MandatesCentralize OR Decentralize Campaign Operations?
Ways of ThinkingWhen Direct Mail Gets Digital, Brands Unite
Search Made SimpleThe Death of SEO: Fact or Fiction?
Marketing SchulAddressing the Unexpected in Content Marketing
The Future of Marketing TechnologyAI: Why Marketers Need to Look Beyond the Buzzword
Marketing GutCheckerBig Data: What It Is and How to Analyze It