Webinar Express: A Little Data Can Go a Long Way – 4 proven ways to make your marketing efforts work harder
Sponsored by: Informatica Data as a Service
Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
Everybody is talking about Big Data, but the truth is, even the topic itself can be confusing — let alone how ‘regular’ marketers can use Big Data to affect their next marketing campaign.
In this rapid-fire webinar, Carolyn Goodman, popular Target Marketing blogger and 35+ year marketing vet, will share her tips on how to use just a few, simple data points to leverage some big results. Whether you’re a B-to-B or a B-to-C marketer, Carolyn will provide some Case Studies about new and innovative ways you can leverage data you probably already have, to make a difference with your next marketing initiative.
Specifically, you’ll learn:
- How one security company was able to generate 177% more lead traffic to a landing page
- The ‘secret’ to driving more volume from banner ads
- An innovative way to generate more customized email nurturing messages
- A new way to appeal to a customers’ ego
Sponsored by Informatica Data as a Service