Social Media as a Direct Marketing Channel - As seen during the 2011 Direct Marketing Day @ Your Desk
Speakers: Sarah Mannone, Director of Client Services, Trekk and Maria Pergolino, Director of Marketing, Marketo
In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual show, we asked, where does social media fit in the direct marketer's toolbox?
Get beyond the hype and learn how successful companies are using social networks as a direct marketing channel to prospect for new customers and retain the ones they have. This session will help you put the supposed "need" to make friends/fans/connections/followers into a strategic perspective that you can budget for and measure.
- How to use social media to markedly improve your marketing functions
- How you can trigger prospects on social networks to take the next step in your sales funnel
- What are the right interactions to keep current customers engaged with your brand
Visit the DirectMarketingIQ eLearning page to get more information on archived and upcoming webinars and virtual shows.