Truth, Lies and Marketing: Industry Leaders Weigh in on Today's Hottest Topics (2012 DirectMarketingIQ Virtual Show session)
Sponsored by: Infogroup
Speakers: Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; Jordan Cohen, Vice President of Business Development, Pontiflex; Jared Blank, Vice President, E-Commerce, Tommy Hilfiger
Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.
What's been on your mind this year? We think we know. With so many changes in social media, mobile marketing and Web privacy (RIP SOPA and PIPA, hello Google's tracking) it's hard to know what to do.
Luckily, we've pulled a few of these hot stories from the past year to discuss and help you decide what to do, going forward.
*The Facebook IPO: Is the end of privacy upon us?
*CheetahMail and FreshAddress
*Ban Opt-out Email Appends: Is it a step forward for consumers and direct marketers?
*Mobile-mania: 2011 was the first year more smartphones shipped than PCs-are marketers up to the challenge?
*Localize it: Groupon led the charge, but now hundreds of other deals firms and startups are helping businesses speak to consumers on the local level. What should marketers do about it?