Welcome to the first-ever episode of Target Marketing's new series, "TM Top 3"! In this series, Associate Content Editor, Taylor Knight, will be reviewing the week's top marketing tips, tools, trends and news from TargetMarketingMag.com. In this episode, Taylor reviews the changes to Google AdWords; what Melissa Ward — aka Sass Marketing — thinks about brands making fun of themselves; and Ralph Lauren's first-ever CMO. Be on the lookout for a new episode of "TM Top 3" every Friday, and be sure to tell us how you like it in the comments below.

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