Target Marketing — the ideas, people and technologies transforming marketing — is proud to announce an official re-brand. The name will stay the same, but the content and design are getting a refresh. No longer is the focus just direct marketing; the new Target Marketing will cover more brand strategy, without cutting off brand media like TV. It also will cover more executive concerns like technology selection and corporate strategy. “Today, nearly all marketing is targeted, and most of it is direct response with very strong data roots and closed-loop contact strategy branches," said Thorin McGee, Editor-in-Chief. "We're going to connect those dots and help our readers become the kind of business people who can thrive in that modern marketing role. Target Marketing won’t just help your marketing, it’ll help your marketing career."
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